Who we are. Who we're for.
Who are we? We’re Chapel Bill Merch, and we’re more than just a T-shirt brand—we’re a tribute to the University of North Carolina and everything that makes Chapel Hill the southern part of heaven. Learn more about is in the video below.
Our Story
Hey there! We’re Chapel Bill Merch, proud Carolina grads and shameless Tar Heel superfans who’ve been yelling at TVs and stadiums for years. We were lucky enough to bask in the glory of Tyler Hansbrough’s 2009 national championship, and we’ve stuck with the football team through some… let’s call them “character-building” seasons (looking at you, Butch Davis era). But hey, hope springs eternal, and right now, our Tar Heel optimism is at an all-time high!
This whole thing started as a passion project fueled by way too much caffeine and our unrelenting Tar Heel pride. We wanted to make T-shirts we actually wanted to wear—something that screams, “Yeah, I bleed Carolina blue” without looking like we raided the campus bookstore. Our designs are all about capturing the hype, energy, and sheer joy of this new era of UNC football. So, grab a shirt, join the party, and let’s make this season so good it’s worth storming Franklin Street over.
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